Oligopoly - Means a very small elite owning a large media global company. It is a market form in which a market or industry is dominated by a small number of sellers (oligopolists).
IPC - Largest market media share.
Synergy - To market a sell a media output - A particular film/celebrity.
The potential disadvantages for the consumer:
Higher prices - Because the market is owned by the same people.
- HEADLINE: Prices too full; just like the pages.
Similar stories, layouts and advertising - Boring?
- HEADLINE: Baa baa baa; Boring.
Audience are seen as both consumers of media products and producers.
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